U Rwanda rwamaze kugera muri NBA: LA Clippers igiye kwamamaza Visit Rwanda
U Rwanda rwamaze kugera muri NBA: LA Clippers igiye kwamamaza Visit Rwanda
Los Angeles, USA-Kigali, Rwanda
Ikigo cy’Igihugu cy’Iterambere (Rwanda Development Board, RDB) cyatangaje ko cyinjiye mu bufatanye bushya n’ikipe ya basketball yo muri Leta Zunze Ubumwe za Amerika, LA Clippers, ikina muri shampiyona ya NBA (National Basketball Association), mu rwego rwo gukomeza kwamamaza gahunda ya Visit Rwanda.
Ni ubwa mbere mu mateka ikirango cyo kwamamaza ubukerarugendo cyo muri Afurika kigaragara mu mikino ya NBA, imwe muri shampiyona zikomeye kurusha izindi ku isi yose. Ibi byatangajwe mu itangazo rya RDB ryasohotse ku wa mbere, rigaragaza ko aya masezerano ari ay’igihe kirekire kandi ateganyijwe kuzamara imyaka myinshi.
Ubufatanye bushya bw’amateka
Nk’uko RDB yabitangaje, guhuza imbaraga na LA Clippers bigaragaza intambwe ikomeye mu rugendo rwo kwagura igaragara rya Visit Rwanda ku ruhando mpuzamahanga.
Jean-Guy Afrika, Umuyobozi Nshingwabikorwa wa RDB, yavuze ko: “Gukorana na LA Clippers bizatuma u Rwanda rugera ku bafana ba NBA hirya no hino ku isi, by’umwihariko muri Amerika. Twifuza ko buri wese azamenya ubwiza karemano budasanzwe bw’u Rwanda, Pariki zacu zirimo ingagi, n’umutekano w’igihugu cyacu nk’ahantu nyaburanga ku rwego rw’isi.”
LA Clippers ifite umwihariko w’uko ari imwe mu makipe akomeye muri NBA, ikagira abafana barenga miliyoni 15 ku mbuga nkoranyambaga. Kwinjiza Visit Rwanda mu bikorwa byayo, haba mu kibuga cya Crypto.com Arena i Los Angeles cyangwa mu myambaro y’abakinnyi, bizatuma izina ry’u Rwanda ryumvikana ku rwego rukomeye.
Impamvu NBA ari ingenzi kuri Visit Rwanda
NBA ni imwe mu mikino ikurikirwa cyane ku isi. Amakipe yayo 30 akina buri mwaka imikino irenga 1,200, ikoherezwa kuri televiziyo mu bihugu birenga 200, ikarebwa n’abafana barenga miliyari imwe ku mwaka.
U Rwanda rwabonye ko kuba mu mikino nk’iyi bizafasha kugera ku bantu batandukanye:
Abanyamerika bagenda ku isi: Amerika iri mu bihugu 10 bya mbere ku isi bitanga ba mukerarugendo benshi.
Abafana bo ku isi yose: NBA ikurikirwa cyane muri Aziya, mu Burayi, muri Amerika y’Epfo ndetse no muri Afurika.
Urubyiruko rw’isi: NBA ifite abafana benshi b’urubyiruko, kandi u Rwanda rukeneye gucengera mu bitekerezo by’aba bana bakiri bato bagize ingaruka ku byemezo by’ingendo n’ubukerarugendo.
U Rwanda n’ubukerarugendo bushingiye ku mikino
Kuva muri 2018, ubwo u Rwanda rwatangiraga kwamamaza muri Arsenal FC yo mu Bwongereza, gahunda ya Visit Rwanda yakomeje kwaguka. Ubufatanye bukaba bwarageze kuri Paris Saint-Germain (PSG) yo mu Bufaransa, Atlético de Madrid yo muri Espagne, ndetse na Bayern Munich yo mu Budage (ubwo bufatanye bwibanda ku ishuri ryigisha abana umupira w’amaguru).
Byongeye kandi, u Rwanda rwabaye urugo rwa Basketball Africa League (BAL), irushanwa rihuza amakipe akomeye yo muri Afurika, rikaba ryarabereye i Kigali inshuro nyinshi.
Iyi mikoranire mishya na LA Clippers rero ni ikimenyetso ko Kigali itagifite intego yo kuguma muri siporo y’i Burayi gusa, ahubwo yashatse kugera ku isoko rinini ry’Amerika aho basketball ari umuco ukomeye.
Aho amafaranga ajya aba avuye
Kenshi na kenshi, amasezerano nk’aya ntabwo atangaza agaciro kayo k’amafaranga. Ariko abasesenguzi bavuga ko kuba aya masezerano ari ay’igihe kirekire byerekana ko u Rwanda rwiyemeje gushora imari ikomeye mu kwagura ubukerarugendo.
Mu gihe hari abavuga ko amafaranga akoreshwa mu kwamamaza muri siporo aba menshi, abashinzwe ubukerarugendo bagaragaza ko inyungu iva mu bukerarugendo iruta kure icyo ishoramari gisaba.
Mu 2023, ubukerarugendo bw’u Rwanda bwinjije arenga miliyoni 620 z’amadolari ya Amerika. Uyu mubare witezwe kuzamuka cyane mu myaka iri imbere bitewe n’ubwamamare bwiyongera buva muri siporo.
Gukoresha abakinnyi nka ba ambasaderi
Ubufatanye na LA Clippers buteganyijwe ko buzarenga kwamamaza izina ku myambaro n’ibibuga, ahubwo bukazibanda no mu bikorwa byo guhuza abafana n’u Rwanda. Harimo:
Gushishikariza abafana gusura u Rwanda binyuze mu kwamamaza kuri televiziyo no ku mbuga nkoranyambaga.
Abakinnyi ba Clippers nk’intumwa za Visit Rwanda, aho bazajya bagira uruhare mu bikorwa byo kwamamaza, bashobora no gusura u Rwanda.
Ibikorwa by’urubyiruko birimo gufasha abana bato kumenya basketball no kubahuza n’indangagaciro z’imikino.
Ishusho rusange y’ubukerarugendo bw’u Rwanda
U Rwanda ni igihugu gito mu karere ka Afurika y’Iburasirazuba, ariko gifite ibyiza bikomeye birimo:
Ingagi zo mu misozi ziboneka muri Pariki y’Igihugu ya Volcanoes.
Urutare rwa Kivu rutanga ubuzima bwiza bw’inyanja n’amahoro.
Amateka n’umuco, u Rwanda rufite inzu ndangamurage nyinshi zerekana amateka n’imico gakondo.
Umutekano; igihugu cyitwa kimwe mu bifite umutekano kurusha ibindi muri Afurika.
Kugira gahunda ya Visit Rwanda igaragara muri NBA bizafasha kugeza ubu butumwa ku bantu benshi batigeze bumva byinshi ku Rwanda.
Ibyo abasesenguzi bavuga
Dr. Claudine Umutoni, impuguke mu bukungu bwa siporo, yavuze ko:
“Kwinjira muri NBA ari intambwe ikomeye. Siporo y’i Burayi yamaze gutanga umusaruro, ariko NBA ituma u Rwanda rugera ku bantu benshi cyane. Abafana ba NBA bafite ubushobozi bwo gukora ingendo mpuzamahanga, kandi bafite ubushake bwo gusura ahantu hihariye. Ni isoko rikomeye cyane ku bukerarugendo bw’u Rwanda.”
Amerika nk’isoko ryihariye
Ubusanzwe, abakerarugendo basura u Rwanda benshi baturuka mu Burayi no muri Aziya. Gusa mu myaka yashize, Abanyamerika batangiye kwiyongera.
Kuba LA Clippers ari ikipe yo muri Los Angeles, umujyi uzwi ku isi yose kubera sinema, ubucuruzi n’imyidagaduro, bizafasha RDB gucengera mu mitima y’abantu bafite ubushobozi bwo gusura Afurika.
Visit Rwanda ikomeza kuzamura ibendera
Kwinjira muri NBA binyuze mu bufatanye na LA Clippers ni intambwe ikomeye ku Rwanda, igaragaza ko igihugu kidashaka kuguma mu rwego rwa Afurika cyangwa Uburayi gusa, ahubwo gishaka kugaragara no muri Amerika, isoko rinini ku isi.
Nk’uko Jean-Guy Afrika yabivuze, “Ibi ni ukongera guhamya ko u Rwanda ari igihugu cy’ubwiza, cy’umutekano kandi gifite icyerekezo.”
Siporo yabaye urubuga rw’ubukerarugendo n’iterambere, none NBA igiye kuba inzira nshya yo kugeza Visit Rwanda ku isi yose.
